Adoption partner resources

Welcome to your hub, adoption partners! Learn about onboarding, policies, incentives, marketing your events and processing adoptions.
Not yet a partner? Start here.

Announcements

Next Adopt Joy event - December 5

Promote your upcoming event using the digital toolkit. 

Winter Warm-Up Bonus

Let's help pets find warm homes this winter and earn extra rewards at our Adopt Joy events.

Adoption Partner Resources

General Program Guidance

Get the information and resources you need to navigate a thriving partnership.

  • Adoption Partner Manual
  • Policies
  • Building a sustainable program
  • SmartSimple portal access 
  • Downloadable user guides

ĀME (Adoptions Made Easy)

Processing in-store adoptions through ĀME (Adoptions Made Easy) is required.

  • Training & onboarding within 90 days
  • Setting-up for successful incentives
  • Getting help & troubleshooting

Rewards & Incentives

Learn how to earn cash rewards for adoptions and enjoy the perks of partnership.

  • Rewards tiers & payment setup
  • Tracking adoptions
  • Correcting discrepancies

Adoption Events

Learn how to participate in in-store adoption events during required timeframes and all year long. 

  • National Adoption Weeks (March, July & October)
  • Adopt Joy event dates
  • Best practices

Marketing, Social & PR Resources

Learn how to find and use templates, images and creative copy to promote your adoption event.

  • Logos & brand guidelines
  • National Adoption Week & Adopt Joy event toolkits
  • Rescue Writer

Adoption Growth Grants

Learn about eligibility and application cycles for grants to grow in-store adoption programs. 

  • Adoption Growth grant overview
  • Requirements
  • Timelines

Get 1 on 1 Support

Meet your Adoptions Grant Manager—your regional contact and resource for adoption partnership questions. Connect during weekly office hours to ask questions, get guidance, and build an ongoing relationship. Find the manager who supports your state using the regional coverage list.

Share adoption stories

PetSmart Everyday Adoption Center

Share your adoption stories

Stories have the power to move hearts and minds. From backstories of pets that have overcome challenges to playful moments when the perfect match is made — these "ambassador" stories can inspire others to discover the joy of pets.