Adoption Partner Marketing Resources
Promote your partnership with PetSmart Charities of Canada using the tools, resources and tips needed to increase adoptions, earn cash rewards and perks and track progress.
Logos and brand guidelines
Learn how to create compelling storytelling with guidelines on co-branded content across marketing channels.
PetSmart Charities logos
Our logos in a variety of formats for print or digital use.
Brand guidelines
The do's and don'ts of using our logos and other branded elements correctly.
Adoption event toolkits
This collection of templates for press releases, website and social copy, plus graphics, photography and tips. These will help you drive traffic, increase adoptions and share how this partnership makes a local impact on pets and people.
National Adoption Week toolkit
Get this event's full asset folder
Adopt Joy marketing tools
Get this events full asset folder
Write a pet bio in minutes with Rescue Writer™
The world's first AI author built to write a shelter pet's profile for you. Enter a name, pet type, and a few personality traits, and Rescue Writer drafts a warm, editable bio you can post anywhere — cage cards, social media, wherever pet parents are looking.
Rescue Writer
This award-winning AI tool helps you quickly craft compelling pets bios that help people meet their match.
85,000+
pet profiles created since launch
14,000+
shelter staff and volunteers using it
Free
no password needed to access it
Social media
Sharing stories before, during and after adoption events on social media amplifies this unique partnership. Tagging PetSmart Charities and PetSmart Canada across these channels broadens the reach for both.
Get help
Visit the PetSmart Charities of Canada Partner community page on Facebook to ask your peers!
