Today, PetSmart Charities® and the American Red Cross are announcing a partnership years in the making that will elevate pets as essential family members during times of disaster. PetSmart Charities is supporting Red Cross Disaster Relief through the Annual Disaster Giving Program (ADGP) with a three-year pledge of more than $2 million. The innovative collaboration will ensure the Red Cross is prepared to meet the needs of people and their pets affected by disasters big and small across the U.S. This partnership is the first of its kind between two foundational nonprofits — the leading funder of animal welfare and the largest disaster relief organization in the country.
ADGP members pledge financial and in-kind donations in advance of disasters, powering the Red Cross with strong infrastructure, trained volunteers, innovative technology and critical resources necessary to provide relief and support. PetSmart Charities’ investment in the Red Cross helps ensure that pets are included in disaster planning, response and recovery in order to keep pets and people together during times of crises.
The collaboration provides the opportunity for the Red Cross to partner with an expert funder in the pet care and animal welfare space, allowing for the development of programs and initiatives that are inclusive of all family members —including pets — during disasters. This partnership will integrate pet tracking into RC Cares, the Red Cross client management system, allowing their staff and volunteers to provide services to all family members virtually or with “boots on the ground” in disaster situations, and create pet-centric training and sheltering models with the Red Cross for its disaster response staff and volunteers.
The Red Cross responds to more than 60,000 disasters across the country every year, giving comfort and hope to people during what can be the worst days of their lives. Large disasters such as hurricanes, floods and wildfires are increasing in frequency and intensity, resulting in more displaced, vulnerable people who need support. In what has become a chronic disaster environment, PetSmart Charities recognizes the importance of including pets as family members in relief efforts.
“Nearly 90% of pet owners say their pets are members of the family, and this becomes especially clear during times of crises,” said Aimee Gilbreath, president of PetSmart Charities. “We are thrilled to announce our innovative partnership with the American Red Cross. We know this critical funding will help ensure the organization is prepared to meet the growing needs of both people and pets affected by disasters. Pets play an important role in the emotional wellness of the people they love, and we want to ensure there are resources in place to provide for their stability, too.”
“We’re honored to count PetSmart Charities as a valued member of our Annual Disaster Giving Program,” said Gail McGovern, president and CEO at the American Red Cross. “ADGP members are truly unique because their generous contributions to the Red Cross in advance of disasters allow us to prepare communities nationwide for emergencies and to respond immediately with food, shelter and care after a disaster strikes to help people in need.”
As a humanitarian organization, the Red Cross upholds its mission to help people prepare for, respond to and recover from disasters. Pets play an important emotional role in the lives of their owners, and planning for their safety and care before, during and after disasters is integral to the partnership between PetSmart Charities and the Red Cross.
About PetSmart Charities®
PetSmart Charities is committed to making the world a better place for pets and all who love them. Through its in-store adoption program in all PetSmart® stores across the U.S. and Puerto Rico, PetSmart Charities helps up to 600,000 pets connect with loving families each year. PetSmart Charities also provides grant funding to support organizations that advocate and care for the well-being of all pets and their families. PetSmart Charities grants and efforts connect pets with loving homes through adoption, improve access to affordable veterinary care and support families in times of crises with access to food, shelter and disaster response. Each year, millions of generous supporters help pets in need by donating to PetSmart Charities directly at PetSmartCharities.org, while shopping at PetSmart.com, and by using the PIN pads at checkout registers inside PetSmart® stores. In turn, PetSmart Charities efficiently uses more than 90 cents of every dollar donated to fulfill its role as the leading funder of animal welfare in North America, granting more than $500 million since its inception in 1994. Independent from PetSmart LLC, PetSmart Charities is a 501(c)(3) organization that has received the Four-Star Rating from Charity Navigator for the past 18 years in a row – placing it among the top one percent of rated charities. To learn more visit www.petsmartcharities.org.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.
Media Contacts:
Carmichael Lynch Relate for PetSmart Charities
PetSmart@clynch.com
Public Affairs Desk for American Red Cross
Telephone: (202) 303-5551
media@redcross.org
